EVENT MARKETING / BRAND ACTIVATION / MERCHANDISE DESIGN
From Fan to Featured Creator at JONASCON
Rebecca was selected as an official merchandise seller for JONASCON, a Jonas Brothers fan event held at American Dream with over 40,000 attendees. From concept to execution, Rebecca created an exclusive merchandise experience that connected with fans and drove engagement on and offline. She designed and produced a range of exclusive merchandise, including hats, t-shirts, stickers, posters, and art prints, tailored specifically for the fanbase.
150K+
Views on TikTok
23K+
Views on Instagram
1
Visit from Franklin Jonas
THE BOOTH & QR CODE TRADING CARDS
REBECCA’S ROLE
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Built pre-event buzz through targeted social content, audience engagement, and promotion designed to drive awareness and booth traffic.
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Designed an exclusive collection of apparel, accessories, stickers, and prints, managing each product from concept through production.
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Sourced manufacturing partners, coordinated production, managed budgets, and planned inventory for a 40,000+ attendee event.
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Created a cohesive branded booth experience through strategic merchandising, signage, product displays, pricing, and customer touchpoints.
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Integrated QR-enabled collateral and calls-to-action to turn in-person interactions into continued digital engagement.
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Evaluated social performance, audience engagement, and product response to measure impact and identify key takeaways.
THE MERCH
EVENT PHOTOS
