From Campus to GIPHY: Designing a Custom Sticker Collection for Bentley University

In collaboration with Bentley University, Rebecca created #bentleybyrebecca, a custom collection of digital stickers using Procreate, designed to translate Bentley’s brand, campus culture and student experience into engaging, shareable illustrations. Each sticker was thoughtfully designed to capture recognizable elements of the Bentley community while extending the university’s visual identity across GIPHY integrations and social platforms. The collection’s launch became Bentley’s highest-engagement day for Instagram stickers at the time, generating more than 18.5K GIF and sticker views in under 24 hours.