About — Rebecca Blakely

Rebecca Blakely is a Visual Storyteller and Marketing Strategist, based in Boston, MA.

She works at the intersection of marketing strategy and creative direction, bringing ideas from insight to execution. In her career in commercial real estate marketing, she develops campaigns that translate business objectives into compelling stories, using data and performance insights to inform strategy, shape creative, and understand what resonates.

That same approach extends beyond her corporate work, where she has built a creative portfolio spanning branding, illustration, social media, merchandise, and digital marketing. Now, as an MBA Candidate at Boston College, Rebecca is continuing to expand the business perspective behind her creative and marketing expertise.

Outside of work, she’s usually getting her steps in, rewatching Friends, or on an ongoing mission to find the best bruschetta.

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From Boy Bands to Buildings: Making Strategy Creative and Creativity Strategic.

Rebecca’s career has unfolded in two very different worlds. Since 2020, she has grown a freelance creative business alongside a full-time career in commercial real estate marketing. One is rooted in corporate strategy, and the other in creative entrepreneurship.

While her corporate career has taught her how to navigate complex business objectives, audiences, and performance, building her own brand has taught her how to create from scratch, pursue opportunities, and make ideas stand out. Along the way, her creative work has reached millions online and led to projects with clients ranging from small businesses and universities to the Jonas Brothers and Republic Records.

Together, those experiences have shaped a well-rounded approach to marketing: think strategically, create intentionally, and never lose sight of the story that makes people pay attention.